Digital asset management
DAM for product-led businesses: metadata, rights, image standards, rich media and the content supply chain.
What is DAM? Digital asset management for product-led businesses
What is DAM? Digital asset management explained for manufacturers, brands and retailers: core functions, how it differs from PIM, and when to buy one.
Digital asset managementDAM metadata and taxonomy design
How to design DAM metadata and taxonomy for product assets: field layers, IPTC and XMP standards, controlled vocabularies, GTIN links and governance rules.
Digital asset managementIntegrating DAM and PIM: patterns and pitfalls
How to integrate DAM and PIM: four integration patterns, which system should own asset links, and the common pitfalls that break product images on channels.
Digital asset managementProduct image standards for e-commerce and marketplaces
Product image standards explained: GS1 Product Image Standard 5.0, Amazon, Zalando and bol requirements, and how to build one master set for every channel.
Digital asset managementManaging usage rights and licences in DAM
How to manage usage rights and licences in a DAM: rights metadata, expiry enforcement, IPTC and PLUS fields, AI training reservations and C2PA provenance.
Digital asset management3D, AR and video product content: managing rich media
How to manage 3D, AR and video product content: glTF and USDZ formats, 360 spins, video renditions, metadata and the DAM and PIM setup rich media needs.
Digital asset managementThe product content supply chain: from creation to channel
The product content supply chain explained: stages from briefing to channel delivery, the role of PIM and DAM, handover rules, KPIs and common bottlenecks.