What is Gepard PIM?
Gepard grew out of Bintime, a software company whose first product data management project started in 2005. Gepard became a separate product content platform in 2015, moved to multi-tenant SaaS in 2021 and reports a team of more than 150 people. Named customers and partners include HP, Dell, GS1, Icecat, Rakuten, Migros, MediaMarkt and Elgiganten.
The platform covers enrichment, validation, standardisation and syndication of product data, with retailer-specific content for brands and content collection for retailers. A large part of its proposition is regulatory and standards data: Gepard lists connections to EPREL energy labels, GPSR safety information, PPWR packaging, WEEE, ECHA, ETIM, GDSN, BMEcat and the PI Standard. PDF catalogue digitisation and a mapping module help onboard unstructured supplier data.
AI features include the AI Product Data Orchestrator and the AI Mapping Agent, released in August 2025. Bintime gained ISO/IEC 27001:2022 certification for Gepard PIM security in September 2025. A freemium tier covers up to 200 products and two outputs, with Premium pricing quoted individually.
strengths
- Strong coverage of EU compliance data sources such as EPREL, GPSR, PPWR and WEEE
- Supports GDSN, ETIM, BMEcat and PI Standard formats for B2B and retail exchange
- AI agents for mapping inconsistent supplier data and digitising PDF catalogues
- Long experience with consumer electronics content through Bintime and Icecat relationships
- ISO/IEC 27001:2022 certification for Gepard PIM security, announced in September 2025
considerations
- Premium pricing is not published, and the free tier is limited to 200 products
- Strongest references sit in electronics and appliances, so check fit for fashion or food
- Positioned mainly around syndication and content, so test internal governance workflows in detail
- Mixed public statements on company history and experience should be clarified in due diligence
Who is Gepard (Bintime) best for?
Consumer electronics, appliance and lighting brands and retailers that need standardised, compliance-ready product content syndicated to European retailers and marketplaces.
European presence. Registered address in Tallinn, Estonia, with European retail customers such as MediaMarkt, Elgiganten and Elkjøp and connectors for EU compliance sources including EPREL, GPSR and PPWR.
Capabilities and AI
Gepard offers an AI Product Data Orchestrator, a voice and chat assistant that coordinates agents for content generation, data extraction, validation and compliance. An AI Mapping Agent, announced in August 2025, organises inconsistent supplier data, and AI tools convert PDF catalogues into structured product data.
Core capabilities
Industries served
Integrations
Data standards
Recent developments
- 2025-09 Bintime received ISO/IEC 27001:2022 certification covering Gepard PIM security.
- 2025-08 Gepard introduced an AI Mapping Agent to organise inconsistent product data.
- 2025-07 Partnerships announced with SOLMAD and an extended partnership with Fucida.
Frequently asked questions about Gepard (Bintime)
Is Gepard PIM free?
Gepard offers a freemium tier that covers up to 200 products and two outputs, with basic AI tools for tasks such as data extraction. The Premium tier removes product and export limits and adds advanced AI agents, more than 300 connections, customisation and dedicated support, and is priced on request.
Which compliance data does Gepard PIM support?
Gepard lists connectors and content for the EU EPREL energy label database, General Product Safety Regulation information, the Packaging and Packaging Waste Regulation, WEEE, ECHA chemical data, UK seller compliance and standards including ETIM, GDSN, BMEcat and the PI Standard.
Who is behind Gepard PIM?
Gepard PIM is developed by Bintime, a software company founded by CEO Sergii Shvets whose product data work began in 2005. Gepard became a separate platform in 2015 and a multi-tenant SaaS in 2021. Its listed address is in Tallinn, Estonia, and the company reports more than 150 staff.