What is Goaland PIM?
Goaland France SAS was registered in Paris in November 2016 and is led by its founders, CEO Nicolas Michel and CTO Etienne Sola. It is a small, founder-led company that invests in research and development with partners such as École Centrale de Lille. Its website lists customers including Michelin, Holcim, Orano, Yves Rocher, Castorama, Weber and Supermarché Match, along with agencies such as Havas and DDB.
Goaland PIM centralises, structures and enriches product data with validation workflows, user rights, calculated fields and real-time quality checks for criteria such as text length and image resolution. It links images, video and 3D files to product records and distributes data to sales channels with monitoring. Its differentiator is the Marketing Factory: extensions for print catalogues and datasheets built on Adobe InDesign Server, video and display banner generation, digital shelf monitoring and a supplier and partner portal.
Pricing is published, which is uncommon in this market. Core, Business and Pro plans are charged per user per month with limits on items, attributes and API calls, and the Enterprise plan adds on-premise deployment and unlimited volumes. Named connectors cover Shopify, PrestaShop, Adobe Commerce and Amazon. No B2B classification standards such as ETIM or GS1 are documented, and the company has not published dated product or corporate news since 2024.
strengths
- Combines PIM with automated marketing output for print, video, display banners and marketplaces
- Published per-user pricing with a 30-day free trial
- Integrated AI assistant for descriptions, tone variations, consistency checks and translation
- Supplier and partner portal and digital shelf monitoring included as extensions
- Enterprise plan offers on-premise deployment alongside SaaS
considerations
- Small vendor with a customer base concentrated in France
- No ETIM, ECLASS, BMEcat or GS1 support is documented, limiting fit for technical B2B distribution
- Named ERP connectors are not published; ERP integration should be scoped
- Per-user pricing and item limits in lower plans can raise costs for larger teams and catalogues
Who is Goaland best for?
Small and mid-sized French brands and retailers that want PIM and automated marketing content production in one tool with transparent pricing.
European presence. Registered in Paris (Goaland France SAS) with French, English and German websites; most published customer references are French brands, manufacturers and retailers.
Capabilities and AI
Goaland PIM includes an integrated AI assistant that generates short and long product descriptions in selectable tones, suggests improvements, checks grammar and consistency, and translates content. It also auto-completes product datasheet fields from distributor and supplier information. The vendor does not name the underlying AI models.
Core capabilities
Industries served
Integrations
Data standards
No industry data standards verified in public documentation.
Recent developments
- 2026-10 Goaland's website lists Goaland PIM with an integrated AI assistant and published Core, Business, Pro and Enterprise plans; no dated press releases were published in 2024 to 2026.
Frequently asked questions about Goaland
How much does Goaland PIM cost?
Goaland publishes per-user pricing billed annually: Core at USD 163, Business at USD 188 and Pro at USD 226 per user per month, each with limits on items, attributes and API calls. Video, display and print modules are paid add-ons, and the Enterprise plan is priced on request. A 30-day free trial is available.
Is Goaland PIM SaaS or on-premise?
Goaland PIM is delivered as SaaS on the Core, Business and Pro plans. The Enterprise plan, for 25 or more users with unlimited items and storage, can be deployed as SaaS or on-premise. The vendor does not state the hosting location on its pricing page.
What makes Goaland different from other PIM systems?
Goaland combines PIM with a Marketing Factory that generates print catalogues and datasheets through Adobe InDesign Server, product videos, display banners and marketplace content from product data. It also includes digital shelf monitoring and a supplier portal, which suits marketing-led teams producing high volumes of channel content.