What is Kontainer DAM and PIM?
Kontainer was founded in Copenhagen by Nanna Bentel and Jesper Sandberg, who describe the business as delivering simpler workflows since 2001, and it also has an office in Munich. The company reports more than 350 client brands, 10,000 weekly users and 45 million assets shared each week, with named customers including Ricola, Les Deux, Select Sport, Gehl and the Danish Red Cross.
The platform started as DAM and added a Product Hub PIM that imports, maintains and shares product data and assets with web shops, B2B portals and retailers' PIM systems. DAM functions include brand portals, download presets, video streaming with subtitles, licence expiry reminders and a photo consent tool. Tailored export formats for lookbooks, price lists and marketplace feeds were added in March 2026.
Pricing is published in USD. PIM bundles include DAM and are tiered by SKU volume, product families, variations and dimensions such as language and currency, which makes Kontainer best suited to catalogues of up to tens of thousands of SKUs. Kontainer has also published guidance on MCP and on connecting AI assistants to its REST API, and on 23 September 2026 released a DeepL translation integration for PIM and DAM text fields.
strengths
- Combined DAM and PIM with published monthly prices and one-month notice
- Consent, licence and rights management tools, including AI facial recognition for photo consent
- Over 300 integrations spanning e-commerce, CMS, creative tools and other PIMs
- European company with Copenhagen and Munich offices and a GDPR-centred proposition
- DeepL translation integration that reuses customer glossaries
considerations
- PIM tiers cap SKUs, product families and dimensions, so large or complex catalogues move to custom Enterprise pricing
- No verified support for GS1/GDSN, BMEcat or ECLASS exchange
- Proposition is DAM-led, so test PIM depth such as workflows and completeness scoring in demos
- MCP connectivity is described as API-based, so confirm the exact AI integration scope
Who is Kontainer best for?
Nordic and DACH fashion, furniture and consumer brands with image-heavy catalogues of up to tens of thousands of SKUs that want DAM and PIM from one European vendor at published prices.
European presence. Offices in Copenhagen and Munich, a client base of 350+ brands concentrated in the Nordics and DACH, and a strong emphasis on GDPR-compliant processing.
Capabilities and AI
Kontainer offers AI auto-tagging, marketing text generation, translation, natural-language search, similarity scanning, background removal and AI facial recognition for photo consent management. Since September 2026 customers can connect their own DeepL account to translate PIM fields and DAM metadata with existing glossaries, available on Premium plans and above.
Core capabilities
Industries served
Integrations
Data standards
No industry data standards verified in public documentation.
Recent developments
- 2026-09 DeepL integration released for translating PIM fields and DAM metadata with customer glossaries, available as an add-on on Premium plans and above.
- 2026-03 Tailored export formats introduced for lookbooks, price lists and marketplace feeds.
- 2026-02 Kontainer published its approach to connecting AI assistants to DAM and PIM data through MCP and its REST API.
Frequently asked questions about Kontainer
Does Kontainer offer PIM as well as DAM?
Yes. Kontainer sells a DAM on its own and a PIM bundle that includes DAM. The PIM, also called Product Hub, imports, maintains and shares product data and assets with web shops, B2B platforms and retailers' PIM systems. PIM tiers are priced by SKU volume, product families, variations and dimensions such as language.
How much does Kontainer PIM cost?
Kontainer publishes monthly USD prices. The PIM including DAM starts at USD 640 per month for 100 SKUs on the Business plan, USD 1,490 for 2,500 SKUs on Professional and USD 2,265 for 10,000 SKUs on Premium. Enterprise plans for 50,000 SKUs or more are quoted individually.
Where is Kontainer based?
Kontainer is based in Copenhagen, Denmark, with a second office in Munich, Germany. It was founded by Nanna Bentel and Jesper Sandberg, who remain involved in the business. The company reports more than 350 client brands, most of them European, and positions its DAM and PIM around GDPR-compliant data handling.