pim atlasEdition 2026.10
vendor profile · Enterprise PIM

Viamedici

Viamedici EPIM is a German multidomain PIM and MDM platform for manufacturers with complex, variant-rich product ranges. EPIM/5 combines PIM, master data management, DAM and product configuration (CPQ) on one data model, runs on AWS, Azure, a vendor-operated sovereign cloud or on-premise, and is SAP-certified. Gartner named Viamedici a Visionary in its 2026 Magic Quadrant for Product Information Management Solutions, making it a credible option for industrial manufacturers with SAP landscapes.

Ettlingen, GermanyFounded 1999SaaS, Private cloud, On-premiseVerified 2026-10

What is Viamedici EPIM (EPIM/5)?

Viamedici Software GmbH was founded in Germany in 1999 and is headquartered in Ettlingen, near Karlsruhe. The company describes itself as privately held and reports more than 400 customers. Its EPIM platform, currently in its fifth generation (EPIM/5), is sold as a set of modules: VIA/MDM for multidomain master data, VIA/PIM360° for product information, VIA/DAM for digital assets and VIA/Configuration for guided selling and CPQ. Buyers can start with one module and add others later.

The product targets mid-sized companies and international groups with large data volumes, many users and multilingual requirements. Named customers include TRUMPF, SICK, Baumit, ZARGES and Reichle & De-Massari, which reflects a focus on industrial manufacturing, building products and technical goods. The platform supports ETIM, ECLASS and GS1 classification, includes a supplier portal and print output for catalogues, and offers bidirectional SAP integration.

In 2026 Viamedici received two analyst placements: Niche Player in the Gartner Magic Quadrant for Master Data Management Solutions (April 2026) and Visionary in the Gartner Magic Quadrant for Product Information Management Solutions (October 2026). EPIM/5 Update 5, announced on 1 October 2026, added an Event Hub that pushes data changes to connected systems in real time, the Data Expert AI chat assistant and an AI translation service. Sustain360 adds digital product passport generation, relevant to buyers preparing for the Ecodesign for Sustainable Products Regulation (Regulation (EU) 2024/1781).

strengths

  • Multidomain data model covering product, supplier, customer and location master data alongside PIM, DAM and CPQ on one platform
  • SAP-certified with bidirectional SAP integration, suited to SAP-centred manufacturers
  • Flexible hosting on AWS, Azure, a vendor-operated sovereign cloud, hybrid or on-premise
  • Named a Visionary in the 2026 Gartner Magic Quadrant for PIM Solutions and a Niche Player in the 2026 Gartner Magic Quadrant for MDM Solutions
  • Shipped AI features in EPIM/5 Update 5, including Data Expert AI and an AI translation service with CLDR locale support

considerations

  • Breadth of modules implies a substantial implementation; buyers needing only basic PIM should assess scope and cost
  • No public pricing; licence cost depends on module mix and hosting choice
  • BMEcat and GS1 GDSN support are not documented on the vendor website and should be confirmed in an RFP
  • Most named customers are DACH industrial firms, so references in retail or fashion should be requested

Who is Viamedici best for?

Industrial and technical manufacturers with SAP landscapes that want PIM, multidomain MDM, DAM and product configuration from one vendor.

European presence. Headquartered in Ettlingen near Karlsruhe with an office in Paris and a site in Romania, plus offices in the USA, Tokyo and Hong Kong and a network of consulting and implementation partners; English and German websites.

Capabilities and AI

EPIM/5 Update 5 (October 2026) added Data Expert AI, a chat assistant that answers product data questions in natural language and shows how it reached each answer, plus an API service that connects external AI translation engines to EPIM/5. The platform also names SAM (an AI assistant for content retrieval and tasks), an MCP server for AI agents, AI-based attribute suggestions, automatic classification, auto-translation and image recognition and tagging in VIA/DAM.

Core capabilities

PIMMultidomain MDMDAMProduct configuration (CPQ)Supplier portalPrint and catalogue outputSyndicationDigital product passport (Sustain360)

Industries served

ManufacturingAutomotiveConstruction and building servicesElectronics and high techHealthcare and medical technologyPharmaceuticalsConsumer packaged goodsTools

Integrations

SAP (SAP-certified, bidirectional)Universal APIEvent Hub (real-time change delivery)AWSMicrosoft AzureE-commerce platforms and marketplaces

Data standards

ETIMECLASSGS1

Recent developments

  • 2026-10 Named a Visionary in the 2026 Gartner Magic Quadrant for Product Information Management Solutions (report dated 12 October 2026).
  • 2026-10 Released EPIM/5 Update 5 with an Event Hub for real-time change delivery, the Data Expert AI chat assistant and an AI translation service.
  • 2026-04 Named a Niche Player in the 2026 Gartner Magic Quadrant for Master Data Management Solutions (report dated 6 April 2026).

Frequently asked questions about Viamedici

Is Viamedici EPIM available as SaaS?

Yes. Viamedici states that EPIM/5 runs in the cloud, in hybrid set-ups or on-premise, and its October 2026 update names AWS, Microsoft Azure and a vendor-operated sovereign cloud as hosting options. Buyers with data sovereignty requirements can therefore choose between a managed European cloud and running the platform in their own infrastructure.

Does Viamedici EPIM integrate with SAP?

Yes. Viamedici describes VIA/PIM360° as SAP-certified with bidirectional integration, so product master data can flow between SAP ERP and the PIM in both directions. This makes the platform a common shortlist candidate for manufacturers that run SAP as their system of record for material and article data.

Is Viamedici a PIM or an MDM vendor?

Both. EPIM/5 combines a multidomain MDM module (VIA/MDM) with PIM, DAM and product configuration modules on one data model. Gartner placed Viamedici in its 2026 Magic Quadrants for both Master Data Management Solutions (Niche Player) and Product Information Management Solutions (Visionary).

sources
  1. https://viamedici.com/about/
  2. https://viamedici.com/awards/gartner-magic-quadrant-pim/
  3. https://viamedici.com/news/epim-5-update-5/
  4. https://viamedici.com/blog/viamedici-recognized-in-the-gartner-magic-quadrant-for-master-data-management-solutions/
  5. https://viamedici.com/products/viamedici-pim-360/
  6. https://viamedici.com/products/viamedici-epim/