Perfion (Boyum IT Solutions) vs Struct
Perfion (Boyum IT Solutions) and Struct are both PIM-related platforms with different centres of gravity. Perfion (Boyum IT Solutions) suits mid-sized manufacturers and distributors on Microsoft Dynamics 365 or SAP Business One that need ERP-native PIM with print output. Struct suits nordic mid-market retailers, wholesalers and manufacturers that want a quick-to-adopt SaaS PIM with predictable pricing.
Key differences
- Both vendors are profiled as mid-market PIM, so the decision rests on data model fit, ecosystem and delivery capacity.
- On data standards, Struct documents support for ETIM.
Side-by-side datasheet
| attribute | Perfion (Boyum IT Solutions) | Struct |
|---|---|---|
| Product | Perfion PIM | Struct PIM |
| Category | Mid-market PIM | Mid-market PIM |
| Headquarters | Denmark (city not disclosed) | Odense, Denmark |
| Founded | 2002 | Not disclosed |
| Ownership | Part of Boyum IT Solutions since 2023; Boyum was owned by Volpi Capital at the time of the acquisition | Private, majority owned by Danish private equity firm VIA equity (about 75%) since 2022; no later ownership change verified |
| Employees | Not disclosed (40 at acquisition in 2023) | Not disclosed |
| Deployment | SaaS | SaaS |
| Segments | Mid-market, SMB | Mid-market, SMB |
| Open source | No | No |
| Regions | Europe, North America | Europe |
| Industries | Manufacturing, Wholesale and distribution | Retail, Wholesale and distribution, Manufacturing, Furniture and home, Food and beverage |
| Core capabilities | PIM, DAM (light), Print publishing, Supplier portal, Content Store (partner data sharing), ERP-native integration | PIM, DAM (light), Supplier onboarding, Print publishing, Asset sharing portal, Business rules and workflow |
| Data standards | None verified | ETIM |
| Integrations (selection) | Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Finance, SAP Business One, SAP S/4HANA, Shopify, Adobe Commerce, BigCommerce, Sana Commerce | Shopify, Adobe Commerce (Magento), commercetools, BigCommerce, Optimizely, Salesforce, Sitecore, SAP Business One |
| Pricing model | Quote-based subscription with SaaS tiers (Starter, Growth, Business Pro) scaled by SKUs, asset storage, editors and languages, plus priced add-ons for ERP and e-commerce connectors, print publishing, Supplier Portal and Content Store. | Published monthly tiers with unlimited SKUs and assets: Basic from EUR 2,200, Professional from EUR 3,510 and Premium from EUR 4,800, with Enterprise quote-based. Add-ons such as the Supplier Onboarding Portal (EUR 350), ETIM Connector App (EUR 230) and Shopify Connector App (EUR 340) are priced per month. |
Perfion (Boyum IT Solutions) in brief
Perfion PIM is a Danish product information management system owned by Boyum IT Solutions since 2023, aimed at mid-sized manufacturers, wholesalers and distributors running Microsoft Dynamics 365 or SAP Business One. Its distinguishing traits are a highly configurable data model, native ERP connectors and built-in print publishing, sold as tiered SaaS. AI features for content generation and import mapping arrived with release 2025-R3.
strengths
- Native connectors to Microsoft Dynamics 365 Business Central, Dynamics 365 Finance, SAP Business One and SAP S/4HANA.
- Configurable data model suited to technical, variant-heavy catalogues in manufacturing and distribution.
- Built-in print publishing and table design for catalogues and data sheets.
considerations
- GS1, ETIM and BMEcat support is not documented on current vendor pages; buyers in regulated B2B channels should ask for evidence.
- Reviewers note a learning curve when configuring the data model from scratch.
- Several capabilities (DAM, Supplier Portal, connectors, print) are priced as add-ons, so total cost depends on the module mix.
Struct in brief
Struct PIM is a Danish SaaS product information management system for mid-sized retailers, wholesalers and manufacturers, with a strong home market in Denmark and growing Nordic ambitions. It distinguishes itself through transparent published pricing with unlimited SKUs, a broad connector catalogue of more than 50 integrations and a practical AI toolkit that includes data extraction, image editing and an MCP server.
strengths
- Transparent published pricing with unlimited SKUs, catalogues, assets and markets on every tier.
- Broad connector catalogue of more than 50 integrations across e-commerce, ERP, DAM, CMS and marketplaces.
- Practical shipped AI features: AI Assistant, Data Extraction, AI Image Manipulation and an MCP server.
considerations
- Presence outside Denmark and Sweden is limited; buyers elsewhere should check local partner coverage and language support.
- GS1 and BMEcat are not listed among connectors; ETIM is available as a paid connector app.
- Users and languages are capped on Basic and Professional tiers, with extra users at EUR 70 and languages at EUR 200 per month.
How to choose
Choose Perfion (Boyum IT Solutions) if your profile matches this description: mid-sized manufacturers and distributors on Microsoft Dynamics 365 or SAP Business One that need ERP-native PIM with print output. Choose Struct if this fits better: nordic mid-market retailers, wholesalers and manufacturers that want a quick-to-adopt SaaS PIM with predictable pricing. In both cases, validate the shortlist with scripted demos on your own data and model five-year total cost of ownership.
Questions
What is the main difference between Perfion (Boyum IT Solutions) and Struct?
Both vendors are profiled as mid-market PIM, so the decision rests on data model fit, ecosystem and delivery capacity. On data standards, Struct documents support for ETIM.
Is Perfion (Boyum IT Solutions) or Struct better for enterprise?
Perfion (Boyum IT Solutions) targets Mid-market, SMB organisations and Struct targets Mid-market, SMB organisations. Fit depends on catalogue complexity, integration landscape and governance needs, so test both with scripted demos using your own product data.
Which alternatives should I consider besides Perfion (Boyum IT Solutions) and Struct?
Comparable platforms in the same categories include Agility PIM (insightsoftware), ATAMYA, Catsy, crossbase, Ergonode, Pimberly, Propel Software, Quable (Ibexa), Sales Layer, SyncForce, W4. The PIM Atlas directory filters vendors by category, deployment and region.