pim atlasEdition 2026.10
vendor profile · Mid-market PIM

Perfion (Boyum IT Solutions)

Perfion PIM is a Danish product information management system owned by Boyum IT Solutions since 2023, aimed at mid-sized manufacturers, wholesalers and distributors running Microsoft Dynamics 365 or SAP Business One. Its distinguishing traits are a highly configurable data model, native ERP connectors and built-in print publishing, sold as tiered SaaS. AI features for content generation and import mapping arrived with release 2025-R3.

Denmark (city not disclosed)Founded 2002SaaSVerified 2026-10

What is Perfion PIM?

Perfion was founded in Denmark in 2002 and was acquired by Boyum IT Solutions, then a Volpi Capital portfolio company, in an agreement signed on 28 April 2023. At that point Perfion had about 40 employees across Denmark, the United States, Germany and the Netherlands. Boyum, a supply chain software group with more than 12,000 customers, positioned the deal around cross-selling into the Microsoft Dynamics and SAP Business One installed bases, and the product is now marketed as Perfion PIM by Boyum IT.

The platform targets manufacturers, distributors and wholesalers with complex, variant-heavy product data. Native connectors cover Dynamics 365 Business Central, Dynamics 365 Finance, SAP Business One and SAP S/4HANA, with e-commerce connectors for Shopify, Adobe Commerce, BigCommerce and Sana Commerce. Optional modules include DAM, print publishing, a Supplier Portal and the Content Store for sharing data with partners.

Releases now follow a versioned cadence. Perfion 2025-R3 (version 5.8.0, December 2025) introduced AI templates, GPT and API action commands, AI-assisted import mapping and a refreshed web client aligned with Boyum's design framework. Pricing is tiered SaaS on a quote basis, with SKU, editor and language allowances per tier.

strengths

  • Native connectors to Microsoft Dynamics 365 Business Central, Dynamics 365 Finance, SAP Business One and SAP S/4HANA.
  • Configurable data model suited to technical, variant-heavy catalogues in manufacturing and distribution.
  • Built-in print publishing and table design for catalogues and data sheets.
  • Backing of a larger ERP add-on group (Boyum IT) with an established partner channel.
  • Shipped AI features in 2025-R3, including generation templates and AI-assisted import mapping.

considerations

  • GS1, ETIM and BMEcat support is not documented on current vendor pages; buyers in regulated B2B channels should ask for evidence.
  • Reviewers note a learning curve when configuring the data model from scratch.
  • Several capabilities (DAM, Supplier Portal, connectors, print) are priced as add-ons, so total cost depends on the module mix.
  • On-premise availability is not stated on current pages; confirm deployment options during selection.

Who is Perfion (Boyum IT Solutions) best for?

Mid-sized manufacturers and distributors on Microsoft Dynamics 365 or SAP Business One that need ERP-native PIM with print output.

European presence. Danish vendor with staff in Denmark, Germany and the Netherlands at the 2023 acquisition, and access to Boyum IT's European offices and ERP partner network around Microsoft Dynamics and SAP Business One.

Capabilities and AI

Perfion 2025-R3 (December 2025) added AI templates for generating product names, titles and descriptions, an AI/GPT action command (SELECT.GPT), a generic SELECT.API command for calling external AI APIs and AI-assisted column mapping in the Import Wizard. The vendor does not name a single bundled model provider.

Core capabilities

PIMDAM (light)Print publishingSupplier portalContent Store (partner data sharing)ERP-native integration

Industries served

ManufacturingWholesale and distribution

Integrations

Microsoft Dynamics 365 Business CentralMicrosoft Dynamics 365 FinanceSAP Business OneSAP S/4HANAShopifyAdobe CommerceBigCommerceSana Commerce

Data standards

No industry data standards verified in public documentation.

Recent developments

  • 2024-11 Boyum IT announced a partnership with Experlogix Digital Commerce to combine Perfion PIM with B2B commerce for SAP Business One and Dynamics 365 users.
  • 2025-12 Released Perfion 2025-R3 (version 5.8.0) with AI templates, SELECT.GPT and SELECT.API commands and AI-assisted import mapping.
  • 2025-12 Launched the Perfion Content Store for sharing product information and assets with suppliers, vendors and partners.

Frequently asked questions about Perfion (Boyum IT Solutions)

Who owns Perfion PIM?

Perfion has been part of Boyum IT Solutions since 2023, when Boyum agreed to acquire the Danish PIM vendor on 28 April 2023. Boyum was a Volpi Capital portfolio company at the time. Boyum sells ERP add-ons for SAP Business One and Microsoft Dynamics and markets the product as Perfion PIM by Boyum IT.

Which ERP systems does Perfion integrate with?

Perfion lists native integrations with Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Finance, SAP Business One and SAP S/4HANA. ERP connectors such as the ERP add-in and Release-to-ERP are sold as add-ons. E-commerce connectors cover Shopify, Adobe Commerce, BigCommerce and Sana Commerce.

Does Perfion include AI features?

Yes. Release 2025-R3, published in December 2025, added AI templates for generating product names, titles and descriptions, a SELECT.GPT command for prompting a language model, a SELECT.API command for calling external AI services and AI-assisted column mapping in the Import Wizard, with administration settings to govern their use.

sources
  1. https://www.volpicapital.com/news/boyum-it-solutions-acquires-danish-software-vendor-perfion-adding-complementary-capabilities-to-its-portfolio-and-increasing-the-size-of-its-addressable-market/
  2. https://oaklins.com/news/en-DK/225452-perfion-has-been-acquired-by-boyum-it-volpi-capital
  3. https://perfion.boyum-solutions.com/
  4. https://perfion.boyum-solutions.com/pricing
  5. https://support.boyum-it.com/hc/en-us/articles/32563452120989-Perfion-2025-R3
  6. https://www.boyum-solutions.com/blog/the-year-in-review-for-perfion-pim/