What is Agility PIM?
Agility PIM is sold under its own brand at agilitypim.com, while the site's legal pages and support sit with insightsoftware. The product traces back to Agility Multichannel Limited, a London-registered software company incorporated in 2010. insightsoftware acquired Magnitude Software, the group that marketed Agility PIM, in a deal announced on 28 October 2021, and lists Agility PIM within its product portfolio.
The platform centralises product data, enriches it, automates supplier onboarding and normalisation and publishes to websites, mobile, print and electronic catalogues, kiosks and marketplace feeds. Agility PIM highlights AI-driven enrichment and automatic generation of product names and descriptions. It also publishes material on agentic commerce and on preparing Digital Product Passport data from PIM records.
Customer logos on the vendor site include Avon, Teledyne FLIR, LKQ, Ryobi and ASSA ABLOY, and customer stories cover Sparex, ESPO and Axminster Tools. Because Agility PIM is one product within a large analytics and reporting group, buyers should ask about the dedicated PIM roadmap, the size of the PIM engineering team and the implementation partner network in their region before shortlisting.
strengths
- Long-established PIM with UK origins and named manufacturing, distribution and retail customers
- Print and electronic catalogue publishing alongside web and marketplace channels
- Supplier onboarding and data normalisation functions aimed at distributors
- Backing of insightsoftware, a large software group with reporting and analytics products
considerations
- Very limited public documentation of deployment model, integrations and standards support
- PIM is a small part of insightsoftware's finance and reporting-focused portfolio, so roadmap investment should be checked
- No published pricing
- AI features are described in general terms without named functions or providers
Who is Agility PIM (insightsoftware) best for?
UK and North American manufacturers and distributors with print and web catalogue requirements that are comfortable validating an established PIM through detailed reference calls.
European presence. The operating company Agility Multichannel Limited is registered in London, and published customer stories include UK businesses such as Axminster Tools, Sparex and ESPO; further European offices are not disclosed.
Capabilities and AI
Agility PIM markets AI-driven data enrichment, automatic generation of product names and descriptions and AI tools for SEO-optimised content, plus analytics for data quality and completeness. Specific model providers and feature names are not disclosed.
Core capabilities
Industries served
Integrations
Not disclosed.
Data standards
No industry data standards verified in public documentation.
Recent developments
- 2026-10 Agility PIM operates as a standalone brand at agilitypim.com within insightsoftware, with content on agentic commerce and Digital Product Passport preparation.
- 2024-11 New director appointed at Agility Multichannel Limited, the London-registered operating company, per UK Companies House filings.
Frequently asked questions about Agility PIM (insightsoftware)
Who owns Agility PIM?
Agility PIM is part of insightsoftware, a private-equity-backed provider of financial reporting, analytics and performance management software. insightsoftware announced the acquisition of Magnitude Software, the group that marketed Agility, on 28 October 2021. The Agility PIM website links its privacy and terms pages to insightsoftware.
Is Agility PIM the same as Agility Multichannel?
Yes. The former agilitymultichannel.com domain now redirects to agilitypim.com. The UK operating company, Agility Multichannel Limited, was incorporated in 2010, remains active and is registered in London. The product is now marketed as Agility PIM, also described as Agility PIM and PXM.
Does Agility PIM support print catalogues?
Agility PIM states that it feeds product information from a central repository to websites, mobile platforms, print or electronic catalogues, in-store kiosks and other channels. Buyers that rely on print should ask for a demonstration of the specific desktop publishing integration and template workflow, as these are not documented publicly.