What is Pimberly PIM?
Pimberly was founded in Manchester in 2015 and is led by founder and CEO Martin Balaam. In its H1 2026 update the company reported annual recurring revenue of USD 10.4 million in June 2026, up 25% year on year, with 169 customers, 87 employees, 95% customer retention and a New York office. US sales doubled year on year and made up 28% of ARR. In December 2025 it secured a GBP 5 million venture debt facility from Virgin Money.
The platform combines PIM with DAM, workflows, a Vendor Portal for supplier onboarding, a Customer Portal, product data sheets and an eCatalog. The integrations page lists more than 20 e-commerce platforms, including Shopify, commercetools, Salesforce Commerce Cloud and Adobe Commerce, ERPs such as SAP, Dynamics 365, NetSuite and Sage, and marketplaces from Amazon to Walmart. Pimberly is an AWS Certified Solution Partner and a Shopify Certified Technology Partner.
Customers include JD Sports, Westcoast, Build-A-Bear, Harvey Nichols and Flight Centre. Memberships of the Construction Products Association, Builders Merchants Federation and Bathroom Manufacturers Association reflect a push into construction and building supply.
strengths
- Transparent published pricing in GBP, USD and EUR, with SKU, user and storage allowances per tier.
- Wide integration catalogue covering more than 20 e-commerce platforms, 15 ERPs and major marketplaces.
- DAM, Vendor Portal and Customer Portal included in the platform.
- Named AI tools (Pimbles, CopyAI, ColorAI, ImageAI) with a choice of LLM.
- Disclosed operating metrics: USD 10.4 million ARR, 95% customer retention and 169 customers in 2026.
considerations
- Entry pricing starts at EUR 36,000 a year, which is high for smaller catalogues.
- GS1, ETIM and BMEcat support is not documented on the integrations page.
- Customer base is concentrated in the UK and US; continental European references and partners are limited.
- Enterprise DAM features and the AI module are priced as add-ons.
Who is Pimberly best for?
UK and US mid-market retailers, distributors and building supply manufacturers that want predictable published pricing and broad commerce integrations.
European presence. Headquartered in Manchester, UK, with most of its customer base in the UK; continental European presence is not documented beyond EUR-denominated pricing.
Capabilities and AI
Pimberly AI is an add-on module with four named tools: Pimbles (custom prompts run in bulk with a choice of LLM), CopyAI for bulk product copy, ColorAI for extracting colour attributes from images and ImageAI for extracting product attributes from images. The vendor also describes custom data pools for AI agents.
Core capabilities
Industries served
Integrations
Data standards
No industry data standards verified in public documentation.
Recent developments
- 2025-11 Announced a strategic partnership with Xiatech focused on product data.
- 2025-12 Secured a GBP 5 million venture debt facility from Virgin Money to fund UK and US growth.
- 2026-07 Reported crossing USD 10 million ARR in June 2026, with US sales doubling year on year.
Frequently asked questions about Pimberly
How much does Pimberly cost?
Pimberly publishes annual prices. Regular costs EUR 36,000 (GBP 30,000) for 50,000 SKUs and 20 users, Pro EUR 60,000 for 100,000 SKUs, and Corporate EUR 90,000 for 250,000 SKUs. Enterprise is quote-based. Add-ons include Pimberly AI from EUR 7,500 and Pimberly Catalog from EUR 30,000 a year.
What AI features does Pimberly offer?
Pimberly AI is an add-on with four tools. Pimbles run custom prompts across many products with a chosen LLM, CopyAI writes product copy in bulk, ColorAI extracts colour data from images, and ImageAI extracts product attributes from images. The vendor also describes custom data pools for AI agents.
Is Pimberly suitable for European companies outside the UK?
Pimberly prices in EUR and integrates with European platforms such as Shopware and Visma, but its documented customer base and offices are in the UK and US. Continental European buyers should ask for local references, partner coverage and language support, and confirm data hosting location during selection.