ERP and commerce-native PIM vendors
PIM modules that run inside or alongside an ERP, CRM or commerce platform, reducing integration effort for organisations standardised on that ecosystem.
Crystallize
Crystallize is a Norwegian headless commerce platform built around a PIM core, which it calls the Product Universe. It suits digital teams and agencies building custom storefronts, subscription or configurable-product businesses that want product data, content and commerce in one GraphQL API. Its distinguishing features are flexible product modelling with shapes, usage-based pricing and early support for AI agents through an MCP server.
Aarhus, DenmarkDynamicWeb (Truvio)
DynamicWeb PIM is the product information module of DynamicWeb, a Danish B2B commerce suite that combines PIM, e-commerce and CMS on one cloud platform. It suits manufacturers and distributors running Microsoft Dynamics 365, particularly Business Central, who want PIM and B2B webshop from one vendor. Since 2025 DynamicWeb has been part of SignUp Software, now rebranded as Truvio.
Los Angeles, United StatesOro, Inc.
OroCommerce is an open source B2B commerce platform from Oro, Inc. with native catalogue management and PIM functions. It suits manufacturers and distributors that want product data, pricing, ordering and buyer portals in one system rather than buying a separate PIM. Its product data model handles unlimited attributes, variants, kits and units of measure, and connectors to Akeneo, Pimcore or Salsify are available where a dedicated PIM is preferred.
Offices in Dresden, Brno and St. GallenPimics
Pimics is a PIM extension that runs inside Microsoft Dynamics 365 Business Central, so product data, ERP data and users share one system. It suits small and mid-sized wholesalers and manufacturers on Business Central that need BMEcat, ETIM, ECLASS and GS1 support, supplier catalogue imports and catalogue publishing without a separate PIM platform. Published pricing starts at EUR 390 per month, and two major releases a year follow the Business Central cycle.
Evanston, United StatesPimly
Pimly is a product information management (PIM) application built natively on Salesforce, from Evanston, Illinois. It suits manufacturers and B2B brands that run sales, service and commerce on Salesforce and want product data governed inside that platform. Its Product Intelligence layer grounds Salesforce Agentforce answers in governed product records, and Salesforce named Pimly a 2027 Partner of the Year in the ISV Transform and Scale category.
At a glance
| Vendor | Category | Headquarters | Deployment | Segments | Founded |
|---|---|---|---|---|---|
| CrystallizeCrystallize (PIM and headless commerce) | ERP and commerce-native PIM | Skien, Norway | SaaS | Mid-market, SMB | 2017 |
| DynamicWeb (Truvio)DynamicWeb PIM | ERP and commerce-native PIM | Aarhus, Denmark | SaaS | Mid-market, SMB | 1999 |
| Oro, Inc.OroCommerce (Catalog Management and PIM) | ERP and commerce-native PIM | Los Angeles, United States | SaaS, On-premise | Enterprise, Mid-market | Not disclosed |
| PimicsPimics for Microsoft Dynamics 365 Business Central | ERP and commerce-native PIM | Offices in Dresden, Brno and St. Gallen | SaaS, On-premise | SMB, Mid-market | 2001 |
| PimlyPimly on Salesforce | ERP and commerce-native PIM | Evanston, United States | SaaS | Enterprise, Mid-market | 2022 |
Questions
Which ERP and commerce-native PIM vendors are active in Europe?
PIM Atlas profiles 5 ERP and commerce-native PIM vendors: Crystallize, DynamicWeb (Truvio), Oro, Inc., Pimics, Pimly. They are headquartered in Denmark, Norway, Not disclosed, United States.
What defines a ERP and commerce-native PIM platform?
PIM modules that run inside or alongside an ERP, CRM or commerce platform, reducing integration effort for organisations standardised on that ecosystem.