pim atlasEdition 2026.10
vendor profile · ERP and commerce-native PIM

DynamicWeb (Truvio)

DynamicWeb PIM is the product information module of DynamicWeb, a Danish B2B commerce suite that combines PIM, e-commerce and CMS on one cloud platform. It suits manufacturers and distributors running Microsoft Dynamics 365, particularly Business Central, who want PIM and B2B webshop from one vendor. Since 2025 DynamicWeb has been part of SignUp Software, now rebranded as Truvio.

Aarhus, DenmarkFounded 1999SaaSVerified 2026-10

What is DynamicWeb PIM?

DynamicWeb was founded in Aarhus, Denmark, in 1999 and built its business around commerce and content software for Microsoft Dynamics customers. In February 2025 SignUp Software, a Swedish Microsoft ISV, announced the acquisition of DynamicWeb, which then had around 1,500 customers and 175 partners. In January 2026 the group launched the Truvio brand, uniting SignUp Software (ExFlow, Axtension), SKSoft and DynamicWeb with more than 480 employees and 5,000 customers.

The PIM handles product data, variants, inheritance, grid editing and asset management, and publishes to e-commerce, print via DynamicWeb Publications and EasyCatalog, marketplaces through Channable and ChannelAdvisor, and data pools such as GS1 and Icecat. Its main differentiator is depth on the Microsoft stack: dedicated connectors cover Business Central, Finance and Operations, NAV and AX, and an accelerated PIM integration for Business Central was launched in November 2025.

The platform is cloud-based with version-less upgrades and can be deployed as stand-alone PIM or within the full suite. AI support includes an OpenAI-based assistant and built-in translation. Pricing is quote-based.

strengths

  • Deep Microsoft Dynamics integration, including a dedicated PIM for Business Central and connectors for Finance and Operations, NAV and AX.
  • PIM, B2B commerce and CMS on a single platform, which reduces integration work for B2B webshops.
  • Built-in print output through DynamicWeb Publications and an EasyCatalog link to Adobe InDesign.
  • Cloud delivery with version-less upgrades and autoscaling.
  • Backing of the Truvio group and its Dynamics partner channel.

considerations

  • The strongest fit is Microsoft-centric; buyers on SAP or other ERPs should validate connector depth.
  • ETIM and BMEcat support is not documented on the PIM product page.
  • AI features are less extensive than at PIM-specialist vendors and rely on an OpenAI integration.
  • The 2025 acquisition and 2026 Truvio rebrand may affect roadmap and branding; ask about product continuity commitments.

Who is DynamicWeb (Truvio) best for?

B2B manufacturers and distributors on Microsoft Dynamics 365 Business Central that want PIM and webshop from one vendor.

European presence. Based in Aarhus, Denmark, with offices across Europe and a Microsoft Dynamics partner channel through the Truvio group, which lists more than 400 partners in 80+ countries.

Capabilities and AI

DynamicWeb 10 includes an AI Assistant that generates or rewrites texts such as product descriptions using an OpenAI integration and pre-configured prompts, and a translation tool built into the interface. The vendor also describes AI-supported product data enrichment.

Core capabilities

PIMDAM (light)B2B e-commerceCMSPrint publishingDigital Asset Portal

Industries served

ManufacturingWholesale and distributionIndustrial equipmentHorticultureWine and spirits

Integrations

Microsoft Dynamics 365 Business CentralMicrosoft Dynamics 365 Finance and OperationsMicrosoft Dynamics NAVMicrosoft Dynamics AXVisma.netUnicontaLS RetailMonitor ERPChannableChannelAdvisorIcecatAdobe InDesign (EasyCatalog)

Data standards

GS1

Recent developments

  • 2025-02 SignUp Software announced the acquisition of DynamicWeb, combining two Microsoft Dynamics ISVs.
  • 2025-11 Launched an accelerated PIM integration for Microsoft Dynamics 365 Business Central.
  • 2026-01 SignUp Software rebranded as Truvio, unifying DynamicWeb, ExFlow, Axtension and SKSoft in one portfolio.

Frequently asked questions about DynamicWeb (Truvio)

Who owns DynamicWeb?

SignUp Software, a Swedish Microsoft Dynamics ISV, announced the acquisition of DynamicWeb on 19 February 2025. In January 2026 the group rebranded as Truvio, combining DynamicWeb with ExFlow, Axtension and SKSoft. Truvio lists an address in Solna, Sweden. The ultimate shareholders are not disclosed on the vendor's pages.

Can DynamicWeb PIM be bought without the e-commerce platform?

Yes. DynamicWeb sells PIM, Commerce and CMS as stand-alone products and as an all-in-one suite. A dedicated PIM for Microsoft Dynamics 365 Business Central is also offered. Pricing for each option is provided on request, with no public list prices.

Does DynamicWeb PIM include AI features?

Yes. DynamicWeb 10 includes an AI Assistant that generates or modifies product descriptions through an OpenAI integration with pre-configured prompts, plus a translation tool integrated into the interface. The vendor also describes automated product data enrichment. Buyers should confirm model hosting and data handling terms.

sources
  1. https://dynamicweb.com/about
  2. https://dynamicweb.com/products/product-information-management
  3. https://dynamicweb.com/resources/insights/news-articles/bigger-stronger-and-ready-for-the-future
  4. https://truvio.com/news/truvio-launches-unified-platform-microsoft-dynamics-customers
  5. https://truvio.com/about
  6. https://dynamicweb.com/technology/ai