pim atlasEdition 2026.10
vendor profile · ERP and commerce-native PIM

Pimics

Pimics is a PIM extension that runs inside Microsoft Dynamics 365 Business Central, so product data, ERP data and users share one system. It suits small and mid-sized wholesalers and manufacturers on Business Central that need BMEcat, ETIM, ECLASS and GS1 support, supplier catalogue imports and catalogue publishing without a separate PIM platform. Published pricing starts at EUR 390 per month, and two major releases a year follow the Business Central cycle.

Offices in Dresden, Brno and St. GallenFounded 2001SaaS, On-premiseVerified 2026-10

What is Pimics for Microsoft Dynamics 365 Business Central?

Pimics began in 2001 as Allium Katalog, a project to streamline printed catalogue preparation for Dynamics NAV 3.6. It was later renamed Pimics, extended into a full PIM module and certified by Microsoft for Dynamics from NAV 2015 onwards. The publisher operates as Allium, with a German entity, Allium (Deutschland) GmbH, in Dresden and further offices in Brno and St. Gallen. The vendor says the product is mainly aimed at small and medium businesses.

Because Pimics is a Business Central extension distributed through Microsoft AppSource, product and ERP data share the same server, user access and backup procedures. Functionality covers supplier data imports, classification, catalogue groups with inheritance, publications for print and e-shops, digital assets and checklists for data resolution. Standards support is broad for an ERP-native tool: BMEcat and DATANORM import and export, ETIM (including ETIM 10 from release 13.1), ECLASS, GS1 and GPC, and UN/CEFACT. Commerce connectors cover Shopify, Sana Commerce, Amazon and eBay.

Pimics ships two major releases a year in line with Business Central. In 2025 it added AI text generation, attribute suggestions, AI PDF import and DeepL translation, and reported customer growth of 52%. Release 13.1 (June 2026) added an upgraded Sana connector and ETIM 10 support, and release 14.0 (September 2026) added AI image descriptions and DeepL glossaries.

strengths

  • Runs natively inside Business Central, avoiding a separate PIM platform and integration layer
  • Broad B2B standards support: BMEcat, DATANORM, ETIM, ECLASS, GS1 and GPC
  • Transparent published pricing by product volume and user type
  • Shipped AI features including PDF supplier import, attribute suggestions, DeepL translation and image descriptions
  • Release cadence aligned with Business Central's two major releases per year

considerations

  • Only relevant to organisations running Microsoft Dynamics 365 Business Central or Dynamics NAV
  • Connectors and the AI Tool are paid add-ons, so total cost depends on the channel mix
  • Commerce connectors are limited mainly to Shopify, Sana Commerce, Amazon and eBay
  • Headquarters location and company size are not published

Who is Pimics best for?

Small and mid-sized wholesalers and manufacturers on Microsoft Dynamics 365 Business Central that need B2B catalogue standards and supplier data imports inside their ERP.

European presence. Offices in Dresden (Germany), Brno (Czech Republic) and St. Gallen (Switzerland), with English, German and Czech websites and a network of Microsoft Dynamics partners.

Capabilities and AI

Pimics shipped four AI features in 2025: AI-generated marketing texts and product descriptions, AI suggestions for missing structured attributes, Smart-AI PDF import of supplier data and built-in DeepL translation. Pimics 14.0 (September 2026) added AI-generated image descriptions for alt text. An AI Agent for bulk attribute extraction and text generation is in development with Mendel University, and the AI Tool add-on is priced at EUR 15 per user per month.

Core capabilities

PIM inside Business CentralSupplier data importClassificationCatalogue and print publishingDigital assets (light)E-shop and marketplace exportPartner data sharing

Industries served

Wholesale and distributionManufacturingElectrical and technical tradeRetail

Integrations

Microsoft Dynamics 365 Business CentralMicrosoft Dynamics NAVShopifySana CommerceAmazoneBayDeepLSharePointEasyCatalog and Adobe InDesign (JSON endpoint)

Data standards

BMEcatETIMECLASSGS1GPCDATANORMUN/CEFACT

Recent developments

  • 2026-09 Released Pimics 14.0 with AI-generated image descriptions for alt text, DeepL glossary management and BMEcat import of very large supplier catalogues.
  • 2026-06 Released Pimics 13.1 with an upgraded Sana Commerce connector, assisted setup, ETIM 10 support and a flat JSON endpoint for InDesign and EasyCatalog.
  • 2026-04 Announced development of the Pimics AI Agent with Mendel University for bulk attribute extraction and marketing text generation.

Frequently asked questions about Pimics

Does Pimics run inside Business Central?

Yes. Pimics is an extension for Microsoft Dynamics 365 Business Central, also available for Dynamics NAV, and is distributed through Microsoft AppSource. Product data, ERP data, user access and backups share the same environment, so there is no separate PIM server to integrate or maintain.

How much does Pimics cost?

Pimics publishes monthly prices for a minimum one-year contract: Start EUR 390 for 5,000 products, Lite EUR 690, Professional EUR 990 and Corporate EUR 1,290 for unlimited products. Users cost EUR 36 and read-only users EUR 9, while connectors such as BMEcat or Shopify cost EUR 100 each. Implementation is charged separately.

Which product data standards does Pimics support?

Pimics supports BMEcat and DATANORM import and export, ETIM and ECLASS classification, GS1 and GPC, and UN/CEFACT. Release 13.1 in June 2026 added support for ETIM 10, and release 14.0 improved BMEcat export and ECLASS import.

sources
  1. https://www.pimics.com/en/pricing
  2. https://www.pimics.com/en/about-us
  3. https://www.pimics.com/en/product/features/integration-with-platforms
  4. https://www.pimics.com/en/resources/blog/what-s-new-in-pimics-14-0
  5. https://www.pimics.com/en/resources/blog/ein-jahr-voller-neuer-funktionen,-ki-innovation
  6. https://www.pimics.com/de/impressum