pim atlasEdition 2026.10
vendor profile · Mid-market PIM

Propel Software

Propel PIM is the product information management module of Propel Software's product value management platform, which also includes PLM and QMS and runs on Salesforce. It suits manufacturers in medical devices, high tech and industrial equipment that want engineering, quality and commercial product data on one system. Its distinguishing feature is the direct handover from PLM records into PIM, supported by Propel One agentic AI and published pricing ranges.

Redwood City, United StatesFounded 2015SaaSVerified 2026-10

What is Propel PIM (with Propel PLM and QMS)?

Propel Software, based in Redwood City, California, sells a cloud platform built on Salesforce that combines PLM (product lifecycle management), QMS (quality management) and PIM. Propel PIM aggregates product data from multiple sources, including direct sharing from Propel PLM, and adds category hierarchies with channel-specific alternates, parent-child SKU variants, approval workflows, role-based permissions and a product digital asset manager. Content is distributed to channels by API or file export using saved templates.

AI is delivered through Propel One, an agentic AI suite on Salesforce Agentforce launched in March 2025, and Propel MCP, which reached production in June 2026. In August 2026 Propel launched Manufacturing Hub, which sends approved change data to ERP systems such as NetSuite, SAP, Oracle JD Edwards and Microsoft Dynamics. Propel reported 42 percent bookings growth for the fiscal year ended 31 January 2026, driven partly by migrations from Oracle Agile PLM.

Propel publishes pricing ranges by tier, and PIM is included from the Medium tier. Buyers whose priority is retail syndication should note that the PIM page does not document retailer templates, GDSN or marketplace connectors, and that Propel's product focus remains engineering-led manufacturers.

strengths

  • PIM, PLM and QMS on one platform, so engineering data flows into commercial product content without a separate integration
  • Propel One agentic AI on Salesforce Agentforce for content gap detection and copy generation
  • Production MCP support for Claude, ChatGPT and Microsoft Copilot (June 2026)
  • Published pricing ranges by tier, including one-time setup fees
  • Manufacturing Hub integration to ERP platforms including NetSuite, SAP, Oracle JD Edwards and Microsoft Dynamics

considerations

  • PIM is sold within PLM and QMS bundles; standalone PIM pricing is not published
  • No documented retailer templates, GS1/GDSN or marketplace connectors on the PIM page
  • European offices, partners and hosting regions are not disclosed
  • Built on Salesforce, so platform licensing and data residency follow Salesforce terms

Who is Propel Software best for?

Engineering-led manufacturers in medtech, high tech and industrial equipment that want PIM, PLM and QMS on one Salesforce-based platform.

European presence. Propel lists only its Redwood City headquarters and does not disclose European offices, partners or hosting regions; the platform runs on Salesforce infrastructure.

Capabilities and AI

Propel One, launched in March 2025 and built on Salesforce Agentforce, provides agentic AI that identifies content gaps across channels, suggests completeness improvements and turns technical data into customer-facing copy. Propel MCP (June 2026) lets AI clients such as Claude, ChatGPT and Microsoft Copilot query live product data, and lets users build agents that call third-party MCP servers such as NetSuite and SAP.

Core capabilities

PIMPLMQMSDAM (product digital asset manager)Syndication via API and file exportVariant managementSupplier collaboration

Industries served

Medical devicesHigh tech and electronicsIndustrial equipmentConsumer goodsAutomation and roboticsGovernment and defence

Integrations

SalesforceNetSuiteSAPOracle JD EdwardsMicrosoft DynamicsRazorleaf CLOVERBild

Data standards

No industry data standards verified in public documentation.

Recent developments

  • 2025-03 Propel launched Propel One, an agentic AI suite powered by Salesforce Agentforce.
  • 2026-03 Propel reported 42 percent year-over-year bookings growth for the fiscal year ended 31 January 2026.
  • 2026-06 Propel launched production Model Context Protocol (MCP) support for querying live product data from AI clients.
  • 2026-08 Propel launched Manufacturing Hub to send approved engineering changes to ERP platforms including NetSuite, SAP, Oracle JD Edwards and Microsoft Dynamics.

Frequently asked questions about Propel Software

Is Propel a PIM or a PLM?

Propel offers both. Propel Software sells a Salesforce-based platform that combines PLM, QMS and PIM, and markets the combination as product value management. Propel PIM can run alongside Propel PLM so engineering records flow directly into commercial product content, which suits manufacturers that want one system across both domains.

How much does Propel cost?

Propel publishes ranges. The Medium tier, which includes PLM, QMS and PIM, lists annual licence fees of USD 50K to 500K and one-time setup of USD 15K to 200K. The Large tier adds PVM at USD 250K to 500K a year. Exact pricing is quoted by user role edition.

Does Propel PIM include AI?

Yes. Propel One, launched in March 2025 on Salesforce Agentforce, identifies content gaps, suggests completeness improvements and converts technical data into customer-facing copy inside PIM workflows. Since June 2026 Propel MCP also lets AI clients such as Claude, ChatGPT and Microsoft Copilot query live product data.

sources
  1. https://www.propelsoftware.com/products/pim
  2. https://www.propelsoftware.com/pricing
  3. https://www.propelsoftware.com/about-us
  4. https://www.propelsoftware.com/news/best-year-fueled-by-designhub-propel-one-solutions
  5. https://www.propelsoftware.com/news/first-to-launch-production-mcp-for-plm
  6. https://www.propelsoftware.com/news/propel-software-launches-manufacturing-hub