pim atlasEdition 2026.10
vendor profile · Mid-market PIM

Quable (Ibexa)

Quable PIM is a French SaaS PIM with built-in DAM, aimed at mid-market brands in fashion, beauty, food and retail that want a no-code tool with fast onboarding. Since 2025 it has been part of Ibexa, a European martech group combining DXP, CDP, customer engagement and PIM. Distinguishing points are an integrated DAM and brand portal, a Shopify Plus app and AI agents being built on the Ibexa platform.

Paris, FranceFounded 2013SaaSVerified 2026-10

What is Quable PIM?

Quable was founded in Paris in 2013 and launched its PIM in 2015, building the product with its first customers. The vendor claims more than 300 brands and over 40 million products under management, with logos including Petit Bateau, Lalique, Bollinger, Bioderma, Lanvin and Sisley. Quable states that it joined the Ibexa group in 2025, and in February 2026 Ibexa announced the unification of Quable, Actito, Qualifio, Raptor and a new Cohesivo CMS into one orchestration platform with more than 350 employees and 1,000 customers.

The product is a no-code SaaS PIM with a built-in DAM, brand portal, PDF product sheet builder, feeds, completeness dashboards and an app store. The Advanced plan adds visual workflows, smart calculated fields, automation rules and a custom app SDK. Integration is through REST and GraphQL APIs, webhooks and apps, including a Shopify Plus app. ETIM classification is supported for technical products.

AI text generation and translation are included in every plan. Agentic capabilities are in beta on the Ibexa Agentic Marketing Platform. Pricing is quote-based across two plans.

strengths

  • Integrated PIM, DAM and brand portal in one no-code SaaS product.
  • Strong reference base among French and European consumer brands in fashion, beauty and wine and spirits.
  • Unlimited channels on both plans, with REST, GraphQL and webhooks for integration.
  • Membership of the Ibexa group gives a route to combined DXP, CDP and customer engagement tooling.
  • AI generation and translation included in every plan.

considerations

  • Agentic AI features are in beta on the Ibexa platform; confirm general availability dates.
  • The Standard plan caps catalogues at 50,000 products and is seat-based.
  • GS1 GDSN and BMEcat support is not documented; manufacturers syndicating to retailers or German B2B channels should verify.
  • Integration into the Ibexa group may change roadmap priorities and branding; ask about product continuity.

Who is Quable (Ibexa) best for?

Mid-market consumer brands in France and wider Europe that want a no-code PIM and DAM with fast onboarding.

European presence. French-origin vendor founded in Paris, now part of Ibexa, a European martech group with bases in Oslo, Brussels, Paris and Lisbon.

Capabilities and AI

All plans include AI text generation and translation, with AI bulk content generation and translation on the Advanced plan. Quable is also building agents on the Ibexa Agentic Marketing Platform, in beta, with a Translation Agent, SEO Agent and Asset Tagging Agent, MCP connectivity and a choice of LLM.

Core capabilities

PIMDAMBrand portalFeeds and channel exportsPDF product sheetsWorkflows

Industries served

FashionBeautyFood and beverageRetailTourismIndustrial manufacturing

Integrations

ShopifyIbexa DXPREST APIGraphQL APIWebhooks

Data standards

ETIM

Recent developments

  • 2025 Quable joined the Ibexa group, according to Quable's February 2026 announcement.
  • 2026-02 Ibexa announced the unification of Quable, Actito, Qualifio, Raptor and Cohesivo into one European orchestration platform.
  • 2026-10 Quable's AI agents (Translation, SEO and Asset Tagging) are listed in beta on the Ibexa Agentic Marketing Platform.

Frequently asked questions about Quable (Ibexa)

Who owns Quable?

Quable is part of Ibexa, a European martech group that also includes Ibexa DXP, Actito, Qualifio, Raptor and Cohesivo. Quable states that it joined Ibexa in 2025 and now brands its product as Quable by Ibexa. Ibexa's own shareholders are not disclosed on the pages reviewed by PIM Atlas.

Does Quable include a DAM?

Yes. Quable includes a built-in DAM in both the Standard and Advanced plans, alongside a brand portal for sharing assets and product data with partners and rights management. The Advanced plan adds smart image transformations, visual workflows and advanced permissions for larger teams.

How is Quable priced?

Quable offers two plans with prices on request. Standard covers up to 50,000 products with seat-based pricing and unlimited channels. Advanced offers unlimited products, channels and seats, plus advanced data modelling, workflows and AI bulk generation. All plans include the vendor's Agentic Core features.

sources
  1. https://quable.com/en/about-us/our-story
  2. https://quable.com/en/plans
  3. https://quable.com/en/platform/ai-agents
  4. https://quable.com/en/blog/quable-is-now-part-of-the-ibexa-orchestration-platform
  5. https://ibexa.ai/en/blog/ibexa-unifies-five-leading-martech-brands-into-europe-s-next-generation-orchestration-platform