pim atlasEdition 2026.10
vendor profile · Mid-market PIM

Sales Layer

Sales Layer is a Spanish SaaS PIM aimed at mid-market manufacturers, distributors and retailers, especially in B2B sectors such as building materials, electrical and industrial equipment. It distinguishes itself with fast self-service onboarding, a free trial, tiered per-seat plans, an agentic AI layer with human review, an MCP server and procurement features such as punchout and BMEcat export.

Valencia, SpainFounded 2013SaaSVerified 2026-10

What is Sales Layer PIM?

Sales Layer was founded in 2013 by Álvaro Verdoy and Iban Borràs and is headquartered in Valencia, Spain. It raised a USD 25 million Series B in June 2022 led by PeakSpan Capital, with Bright Pixel (Sonae) and Swanlaab participating, and opened a UK office the same year. The company remains independent; PIM Atlas found no verified acquisition as of October 2026.

The product is a cloud PIM with a product toolkit, built-in DAM, connectors, instant catalogues and PDF export. Connectors cover Shopify, Adobe Commerce, WooCommerce, PrestaShop and BigCommerce, plus feed tools such as ChannelAdvisor, Lengow and Feedonomics. For B2B and procurement, Sales Layer offers punchout, BMEcat export and UNSPSC classification, and a GS1 Connector developed with partner Qumica publishes validated data to GS1 data pools.

AI is positioned as agentic. Individual AI actions are chained into agents, with Review Mode and simulation previews to keep a human in the loop, and an MCP server can be hosted by Sales Layer or installed locally. Plans are per seat with SKU and language limits, and a 30-day free trial is available.

strengths

  • Self-service onboarding with a 30-day free trial, which shortens evaluation.
  • Agentic AI actions with Review Mode and simulation previews for human approval.
  • MCP server in read-only and read/write modes, hostable by the vendor or locally.
  • B2B procurement features, including punchout, BMEcat export and UNSPSC categorisation.
  • ISO 27001 certification and a public trust portal.

considerations

  • Plans cap SKUs (10,000 to 200,000) and users below Enterprise Plus, so growth can trigger plan changes.
  • ERP connectors are not named on the connectors page; ERP integration typically runs through the API or partners.
  • GS1 data pool publishing relies on a partner-built connector (Qumica); ETIM is not documented.
  • No public prices despite a published plan structure.

Who is Sales Layer best for?

Mid-market B2B manufacturers and distributors that want a quick-to-deploy SaaS PIM with agentic AI and procurement channel support.

European presence. Headquartered in Valencia, Spain, with a UK office opened in 2022, an English and Spanish interface and website, and customers in more than 25 countries.

Capabilities and AI

Sales Layer markets an agentic AI layer with AI actions (Create Content, Improve Text, Translate, Smart Business Rules, Smart Categorizer, Improve Images) chained into agents such as the Content Specialist Agent and Data Quality Agent, with a Review Mode for human approval. An MCP server offers read-only and read/write access for Claude, ChatGPT, Copilot, Gemini and Mistral.

Core capabilities

PIMDAMConnectors and channel feedsInstant catalogues and PDF exportPunchout for procurementWorkflow

Industries served

ManufacturingBuilding materialsElectrical equipmentIndustrial machineryRetailWholesale and distribution

Integrations

ShopifyShopify PlusAdobe Commerce (Magento)WooCommercePrestaShopBigCommerceGoogle ShoppingAmazonChannelAdvisorLengowFeedonomics

Data standards

BMEcatGS1UNSPSC

Recent developments

  • 2025-04 Released distribution lists, drag-and-drop uploads, PDF product sheet export and a collaborative comment sidebar.
  • 2026-07 Published a GS1 Connector approach with partner Qumica for validated publishing to GS1 data pools.
  • 2026-10 Markets agentic AI agents with Review Mode and an MCP server, plus pages for ChatGPT ACP and Google's Universal Commerce Protocol.

Frequently asked questions about Sales Layer

Has Sales Layer been acquired?

PIM Atlas found no verified acquisition of Sales Layer as of October 2026. The company's site lists investors PeakSpan Capital, Sonae, Swanlaab and Plug and Play. Its most recent disclosed round was a USD 25 million Series B in June 2022 led by PeakSpan Capital. Headquarters remain in Valencia, Spain.

Does Sales Layer have an MCP server?

Yes. Sales Layer offers an MCP server that exposes product catalogues to AI tools in read-only or read/write mode. It supports Claude, ChatGPT, Microsoft Copilot, Google Gemini and Mistral, uses OAuth 2.0 and role-based permissions, and can be hosted by Sales Layer or installed locally.

How is Sales Layer priced?

Sales Layer prices per seat on four plans: Scale, Premium, Enterprise and Enterprise Plus, with limits on users, SKUs and languages. Billing is annual in advance or monthly. Prices are provided on quote. AI enablement and the translation engine are add-ons on Scale and included from Premium.

sources
  1. https://www.saleslayer.com/about-us
  2. https://www.saleslayer.com/pricing
  3. https://www.saleslayer.com/ai-pim/mcp
  4. https://www.saleslayer.com/features/connectors
  5. https://peakspancapital.com/partnerships-news/sales-layer-announce-25m-series-b-funding-round
  6. https://blog.saleslayer.com/the-smartest-route-to-gs1-compliance-from-pim-to-datapool-without-friction