What is SyncForce Circular PIM?
SyncForce traces its origins to 1999, when founder Hans de Gier built a cloud-based archive-sharing service for three brand manufacturers. The company is headquartered in Eindhoven, the Netherlands, and was named a Gartner Cool Vendor for Consumer Goods Manufacturers in 2014. Customer logos on its site include McCain Foods, Tyson Foods, Agristo, Brabantia, Bolsius and Dunlop Boots.
The product, branded Circular PIM, models data around a Golden Hierarchy that separates the core product from sales units and transport units, and a Triple Life Cycle covering supply, trade per market and data per channel. A Data Distribution Center transforms and validates output per channel, including a GS1 GDSN connector and requirements for GS1 Netherlands and GS1 Germany. Adaptive Change Management adds stage-gate workflows for new product development and tenders.
Regulatory modules address packaging and sustainability: the Ultimate plan includes a PPWR compliance manager, and an EU-DPP module prepares machine-readable datasets for ESPR. QR codes are managed centrally using GS1 Digital Link. Licences come in three plans with unlimited users and products, priced on company size and revenue.
strengths
- Data model designed for packaged goods, separating product, sales unit and transport unit levels.
- Native GS1 GDSN connector and GS1 Digital Link QR code management.
- Packaging and regulatory modules, including a PPWR compliance manager and EU-DPP datasets.
- Licences include unlimited users, products and digital assets.
- Stage-gate innovation and change management in the same platform as product data.
considerations
- Shipped AI features are not documented on the vendor's site; buyers prioritising AI enrichment should ask for a roadmap.
- The specialist focus on packaged goods makes it a weaker fit for retailers or fashion brands.
- Named e-commerce and ERP connectors are not published; integration relies on APIs and data ports.
- No public prices; pricing is tied to company size and revenue.
Who is SyncForce best for?
Food, consumer goods and industrial brand manufacturers that syndicate to retailers via GS1 GDSN and must prepare packaging data for EU regulation.
European presence. Headquartered at Strijp-T in Eindhoven, the Netherlands, with GS1 GDSN connectivity and channel requirements for GS1 Netherlands and GS1 Germany data pools.
Capabilities and AI
Not disclosed
Core capabilities
Industries served
Integrations
Data standards
Recent developments
- 2025-10 Received G2 High Performer badges in the Spring, Summer and Fall 2025 reports.
- 2026-10 Product pages list modules for EU Digital Product Passport datasets and PPWR compliance management.
Frequently asked questions about SyncForce
What is SyncForce Circular PIM?
SyncForce Circular PIM is a product information platform from Eindhoven-based SyncForce, designed for packaged goods manufacturers. It combines PIM with packaging data management, DAM, stage-gate innovation workflows and GS1 GDSN syndication, using a data model that separates the core product from sales units and transport units.
Does SyncForce support GS1 GDSN?
Yes. SyncForce offers a GS1 GDSN connector, included from the Professional plan, along with other data pool connectors and channel requirements for GS1 Netherlands and GS1 Germany. It also manages on-pack QR codes centrally using the GS1 Digital Link standard, linking to dedicated product sites.
How is SyncForce licensed?
SyncForce offers three plans: Essential, Professional and Ultimate. Each includes unlimited users, products and digital assets, with storage rising from 500 GB to 1.5 TB. Higher plans add GDSN connectors, a content hub and PPWR compliance tools. Pricing is not published and is tailored to company size and revenue.